Z!ng is coming: the event that lights up the stage of digital innovation!

On October 23 and 24, at the Palacongressi in Rimini, Z!ng will invite you to explore how to transform business by integrating different forms of intelligence - artificial, human, collective, and organizational - to create a new evolutionary paradigm.

Through insights from international speakers and a unique blend of strategic vision, real-world experiences, and thought-provoking discussions, Z!ng aims to inspire and connect these intelligences, helping companies move toward new organizational models that are more agile, efficient, and sustainable.

A key part of the event is the Z!ng Experience, Var Group’s way of turning ideas into action, making tangible the synergy between various levels of intelligence through five interconnected dimensions: integrated, human, collaborative, design, and business intelligence.

Within the Z!ng Experience, you’ll also find an immersive journey dedicated to deepfakes: how difficult is it today to tell what’s real from what’s generated by artificial intelligence?

Deepfakes, AI-generated content capable of simulating faces, voices, and movements with astonishing realism, are reshaping the boundary between truth and fiction. As they become increasingly sophisticated and harder to detect, they pose real challenges to security, trust, and data management. Understanding how technology can manipulate reality is the first step toward strengthening human expertise and safeguarding digital trust and security.

Guiding us on this journey, where reality and AI-generated content intertwine, will be Egyda, brought to life for the very first time.

Egyda is the modular system developed by Yarix to enhance the capabilities of the Security Operation Center. It combines artificial intelligence, automation, and machine learning with human expertise, supporting analysts in data collection and event analysis, and improving threat triage and classification. In this context, Egyda’s personification becomes a symbol of harmony between technology and human sensitivity: a bridge between the digital world and real awareness.